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Methods for maintaining and developing brand image for new products, marketing principles? Value change concept for product promotion? Marketing research for launch of new product? Plan for diversify the product range?
Introduction New product launch and the strategies followed for implementing essential changes has to be planned by the management. Launching new products in the market is an expensive task, and thus marketing research needs to be done in the right manner.
The process followed for increasing the sales has to be analysed and related to the objectives of the company. Strategic change sand implementation of the corrective steps has to be evaluated before introducing the plan for new product launch. Expectations and preferences of the clients have to be evaluated as this helps in introducing the changes that will benefit the company Gil et al.
Methods for maintaining and developing brand image for new products, marketing principles Waitrose is a recipe Indian meals service provider that supplies readymade meals to the clients.
The company proposed to collaborate with Noon Products and both would together sell readymade food products to the customers.
Waitrose was aware about the increasing demand for readymade food, which is meant to save time and efforts for the clients. Quality was one of the prime requirements that were carefully handled by the company for improving the brand image.
The motive of the company was to sell top quality food products to the clients at acceptable price rage. Both the companies worked towards improving the quality standards for the food products, which was essential for creating brand image Hawabhay et al. New products Partnered companies had proposed to launch new products with improved qualities for the clients.
Noon products had submitted a range of different products that would attract Waitrose buyers. Quality and services were analysed by the company, as this was meant to attract the potential buyers.
The products were refined, until the buyers were completely satisfied with the quality and taste of the products Jones, Brand image management requires coordination of the communication process directly with sales inducing methods.
Brand concept management requires planning, control, and implementation of the products after analysing the life of the brand. Successful branding process adds value to the reputation and sales value for the company.
The name and symbol of the products identify the quality of the services offered to the clients. These acts as a distinguishing characteristic that helps in create positive aspect about the products in the minds of the customers. Brand identity is useful in marketing the services and products sold by the company to the clients.
Promotional expenses for attracting the clients are usually high and in some cases unaffordable. Through brand management system, the expenses can be controlled by the management.
Branding helps the company to capture a share in the market, which helps the buyers to differentiate the quality and product from the competitors. Vision and image approach Brand positioning is associated with the strategic objectives created by the top management of the company.
The management of Noon Products and Waitrose intends to launch new product range that would handle the requirements of the clients Goodwin et al. The vision, culture and image about the company and the brand name have to be highlighted in this process.Answers: Introduction.
New product launch and the strategies followed for implementing essential changes has to be planned by the management. Launching new products in the market is an expensive task, and thus marketing research needs to be done in the right manner.
INTERNATIONAL STRTEGY ASSIGNMENT: CASE STUDY: WAITROSE WORD COUNT: ABSTRACT: This assignment describes focus differentiation strategic models used at Waitrose organisation and its competitive industry. Waitrose environmental is . Unit 32 Business Strategy Assignment; Unit 32 Business Strategy Assignment changes in the political environment has affected the business of Waitrose in the international market as the changes in the global conditions and N.
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Uploaded by. rinnimaru. tesco. Uploaded . Waitrose has chosen a focused differentiation strategy targeting the upmarket with a wide range of quality of fresh products and sourcing of fresh meat/5(3).