Understanding the characteristics, causes, and issues associated with global culture is vital background for all those interested in the study of cultural change.
By Mark Pagel 18 November Stroll into your local Starbucks and you will find yourself part of a cultural experiment on a scale never seen before on this planet. In less than half a century, the coffee chain has grown from a single outlet in Seattle to nearly 20, shops in around 60 countries.
Each year, its near identical stores serve cups of near identical coffee in near identical cups to hundreds of thousands of people. For the first time in history, your One global culture essay cappuccino is the same no matter whether you are sipping it in Tokyo, New York, Bangkok or Buenos Aires.
Of course, it is not just Starbucks. Select any global brand from Coca Cola to Facebook and the chances are you will see or feel their presence in most countries around the world. It is easy to see this homogenization in terms of loss of diversity, identity or the westernization of society.
But, the rapid pace of change also raises the more interesting question of why — over our relatively short history - humans have had so many distinct cultures in the first place. And, if diversity is a part of our psychological make-up, how we will fare in a world that is increasingly bringing together people from different cultural backgrounds and traditions?
This trait, which I outline in my book Wired for Culture, makes us stand alone amongst all other animals. Put simply, we can pick up where others have left off, not having to re-learn our cultural knowledge each generation, as good ideas build successively upon others that came before them, or are combined with other ideas giving rise to new inventions.
Take the axe as an example. Similarly when someone had the idea to stretch a vine between the ends of a bent stick the first bow was born and you can be sure the first arrow soon followed.
Papyrus scrolls, books and the internet allow us to even more effectively share knowledge with successive generations, opening up an unbridgeable gap in the evolutionary potential between humans and all other animals.
Rather than picking up where others have left off, they start over every generation. Just think if you had to re-discover how to make fire, tan leather, extract bronze or iron from earth, or build a smartphone from scratch.
That is what it is like to be the other animals. Not so for humans. Around 60, years ago, cumulative cultural adaptation was what propelled modern humans out of Africa in small tribal groups, by enabling us to acquire knowledge and produce technologies suitable to different environments.
Eventually these tribes would occupy nearly every environment on Earth — from living on ice to surviving in deserts or steaming jungles, even becoming sea-going mariners as the Polynesians did. And amongst each one we see distinct sets of beliefs, customs, language and religion.
The importance of the tribe in our evolutionary history has meant that natural selection has favoured in us a suite of psychological dispositions for making our cultures work and for defending them against competitors.This article will focus on global culture.
Understanding the characteristics, causes, and issues associated with global culture is vital background for all those interested in the study of. A global culture involves the spread of popular cultural icons around the globe, often diluting and overriding local cultures with the threat that the vast cultural diversity that the world offers will one day be submerged beneath a dull uniformity.
Cultural Globalization: Short Essay on Cultural Globalization!
Nowadays, there is much talk and discussion about cultural globalization, i.e., a common culture is developing across the globe.
To some extent, it is true despite some resistance from national culture, as both are developing side by side. Technology has now created the possibility and even the likelihood of a global culture. The Internet, fax machines, satellites, and cable TV are sweeping away cultural boundaries.
Global entertainment companies shape the perceptions and dreams of ordinary citizens, wherever they live. The idea of the global culture that is evolving in our world is one that. The idea that in certain parts of the.
world people are all the same is a bit strange. Cultures who had ancient. rituals, beliefs and family values now are copying what the idea of Western.
society and our world are doing 3/5(11).
Globalization simply defined is the intensification of global interactions. The case studies we have studied depict two of the main types of globalization. Economic Globalization, which is the production, exchange, distribution, and consumption of goods and tangible services, and Cultural.