Pada bahagian ini, kita boleh pilih sama ada tahap pendidikan, statusdan juga pekerjaan target kita.
Many copywriters are employed in advertising agenciespublic relations firms, or copywriting agencies. Advertising agencies usually employ copywriters as part of a creative team in which they are partnered with art directors or creative directors. The copywriter writes copy or script for an advertisement, based largely on information obtained from the client.
The art director is responsible for visual aspects of the advertisement and, particularly in the case of print work, may oversee production.
Either member of the team can come up with the overall idea typically referred to as the concept and the process of collaboration often improves the work. Copywriting agencies combine copywriting with a range of editorial and associated services that may include positioning and messaging consulting, social media, search engine optimizationdevelopmental editing, copy editingproofreadingfact checkinglayout and design.
The clients are usually large corporations. Copywriters also work in-house for retail chains, book publishers or other big firms which advertise frequently. They can also be employed to write advertorials for newspapersmagazinesbroadcasters and cable providers.
Some copywriters work as independent contractorsdoing freelance writing for a variety of clients.
Copywriters are similar to technical writers and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them.Luckily, there are a whole hose of online copywriting courses which will help you learn the tricks of the trade, learn the ins and outs of running a copywriting business, and build a winning copywriter portfolio along the way.
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Copywriting is the act of writing text for the purpose of advertising or other forms of marketing.
The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.