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In addition to the free market economy, globalization also pushes them to think of using qualified products to create more effective results; it is risky for any company to enter new market without completely understanding the factors that could lead to their success or failure. Canon has 16 manufacturing facilities in Asia outside Japan with its latest technological achievement, has 2 regional headquarters in Asia.
Today, Canon is one of Japanese manufacturers of high quality Canon products who command the latest technology. Canon is moving towards the day when products will be developed and produced in Asia specifically for the growing Asian market.
The company is looking for a new market in Cambodia to distribute its products. In this case, a market assessment study should be conducted to deeply understand whether Canon products could be or could not be marketed in this segmented area.
Therefore, the new distinctive strategy has to be developed in order to adjust to Cambodia market. Presently, Cambodia is a growing import market.
Large amounts of Canon products in this market have been imported form many different countries and there is a wide variety of brands.
The company also leads by example in the area of responsibility. Its contributions of cash and kind touch all levels of society and social organizations for their need. Problem Statement Management desires information on Canon products and its encouragement on customer satisfaction to determine what should a manufacturing company of cameras and copying machines instruments enter the Cambodia retail market.
Research Objectives The most important objective of this research is to propose a marketing strategy of Canon products, which can be marketed through various distribution channels in the Cambodia market.
The related objectives of the research are: The challenger can offer a comparable product at a lower price.
This is the strategy of discount retailers. Three conditions must be fulfilled. Second, buyers must be price sensitive. A market challenger must first define its strategic objective.
Most aim to increase market share. The challenger must decide whom to attack. In the same categories of cameras or copying machines, a range of quality of products offered by other competitors must be surveyed. To distributed to buyers from privates and public sectors, wholesalers, retailers and individual.
To increasing expenditures on advertising and promotion with the original products is always better because the perceived value of the products and the related willingness of the customer to pay for that value are to be determined.
Basically, a customer chooses the cheapest price among the price offered, if no other information is available. However, customers may be willing to pay more if the quality of the product suit their preferences and needs.
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The data collected through directly mission to Royal Cambodia Co. The data must be collected both from internet website address www. Scope and Limitation — Scope: Due to the time limit, information was collected from interview with the company stuffs and some whole sellers.
This research focuses on the representative products as well as digital cameras, video camcorders, bubble jet, laser printer, scanners, multimedia projectors, canon calculators, cartridges, and photo paper.Apples To Apples - Alphabetical List Red Apples (With Flavor Text) A Bad Haircut - The perfect start to a bad hair day.[Expansion Set 1, Party Set] A Bakery - Some bakers start work at in the morning, so breads and donuts are fresh for breakfast.[Junior 9+ (1st) & (2nd)] A Broken Leg - I was riding my bike when I hit this big rock[Junior 9+ (1st) & (2nd)].
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This is the strategy of discount retailers. Three conditions must be fulfilled. First, the challenger must convince buyers that its product and service are comparable to the leader’s. Second, buyers must be price sensitive.
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